In this series, LBS President, Gary Moore, discusses why a client should advertise in the first place.  Each of the lessons below is grouped with others so they can all be viewed in a single sitting of about 25 minutes (give or...

In this series, LBS Broadcast Selling Expert, Paul Weyland, discusses 5 reasons clients say that they tried advertising once and it didn’t work!  Each of the lessons below is grouped with others so they can all be viewed...