Article Summary
Lowe’s Pro has teamed up with HostGPO, a group purchasing organization, to provide short-term rental operators with enhanced pricing and rewards on essential home improvement products. The partnership allows HostGPO members to access exclusive discounts on materials, tools, appliances, and maintenance supplies, building on existing MyLowe’s Pro pricing. The collaboration aims to streamline property upkeep and operations for vacation rental managers, reinforcing Lowe’s position as a key resource for property professionals.
Full article here
Local Business Types for Broadcasters to Consider Contacting
- Vacation Rental Management Companies – Businesses managing short-term rentals can leverage Lowe’s Pro discounts for property maintenance.
- Home Improvement Contractors – Professionals specializing in renovations can highlight cost-saving opportunities through HostGPO’s partnership.
- Real Estate Investment Firms – Companies focused on rental properties can showcase how bulk purchasing benefits their operational efficiency.
Three Creative Campaign Ideas for Broadcasters to Consider
- Radio Station Commercial Idea – A segment featuring rental property owners discussing how Lowe’s Pro discounts help them maintain high-quality accommodations.
- TV Station Commercial Idea – A visually engaging ad showcasing before-and-after transformations of short-term rental properties using Lowe’s Pro supplies.
- Digital Advertising Campaign Idea – A social media challenge where rental hosts share their best home improvement projects, highlighting Lowe’s Pro benefits.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Short Term Rentalz.