Paul Weyland takes LIVE broadcaster questions! In this session:

  • Our radio station does not have a dentist on the air. We are planning to pitch a few. What should an initial plan to dominate the category look like in terms of schedule and frequency, etc.?
  • Do you think it’s better to call on the phone or just drop in to try to schedule an appointment?
  • How do you use headlines to reach prospects through email?
  • Would you use your headline in the subject line of the email or the opening statement?