Melody Spann-Cooper, CEO and Chair of Midway Broadcasting, takes LIVE broadcaster questions! In this session:
- What is the best question you ask current clients or prospective clients to gain more of an understanding of who they are?
- We have small market stations, how would you encourage clients to expand their advertising arenas if they are still challenged by not having an up-to-date online presence?
- I’m a sales rep in a very small market. How do I start a conversation with my owner about the need to invest in our station to connect better with our current audience and new audiences
