Article Summary

The 2025 Mercedes-Benz CLA EV boasts blazing-fast 320 kW charging speeds, but only on 800V fast chargers—a limitation that severely restricts charging options in the U.S. Unlike other EVs that can use 400V chargers at reduced speeds, the CLA EV excludes 400V DC charging entirely, making most public fast chargers incompatible.

Adding to the challenge, the CLA EV features a Tesla-designed NACS charging port, yet cannot use Tesla’s Superchargers due to their lack of 800V support. Mercedes claims this decision prioritizes performance over compatibility, but it leaves owners dependent on rare CCS1-equipped 800V stations.

While Electrify America is expanding its 1,000V charging network, the current infrastructure remains patchy, making long-distance travel difficult for CLA EV owners. Mercedes is betting on rapid improvements in charging infrastructure, but for now, drivers must plan routes carefully to avoid being stranded.

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Local Business Types for Broadcasters to Consider Contacting

  1. EV Charging Station Installers – Companies specializing in home and commercial charging solutions can leverage broadcast storytelling to highlight the importance of accessible infrastructure.
  2. Luxury Auto Dealerships – Dealerships selling high-performance EVs can use radio and TV promotions to educate consumers on charging compatibility and best practices.
  3. Tech Startups Focused on EV Navigation – Businesses developing smart routing apps for EV drivers can benefit from broadcast partnerships to showcase solutions that help drivers locate compatible chargers.

Three Creative Campaign Ideas for Broadcasters to Consider

  1. “Charge Smart, Drive Far” – A TV feature series educating viewers on EV charging infrastructure, highlighting local businesses improving accessibility.
  2. “EV Road Trip Challenge” – A radio-driven contest where participants plan long-distance trips using only compatible charging stations, showcasing real-world challenges and solutions.
  3. “Future of Mobility Spotlight” – A documentary-style TV campaign profiling businesses innovating in EV charging, reinforcing their relevance in the evolving automotive landscape.

Source Acknowledgment

This LBS Ad Intel summary is based on information from this article found on Autoblog.