Article Summary

Microsoft has confirmed that it has not raised prices on its Surface Laptop 7 and Surface Pro 11, despite reports suggesting a 20% price increase. Instead, the company removed the $999 base models from its online store, leaving only higher-spec configurations available for purchase.

The entry-level Surface devices are still available at third-party retailers for $999, but Microsoft’s store now lists higher-storage models starting at $1,199. The company’s decision aligns with its product differentiation strategy, ensuring premium configurations remain the focus.

While Microsoft has recently raised Xbox console prices, its Copilot+ PCs remain unaffected by tariff-related increases, unlike some competitors.

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Local Business Types for Broadcasters to Consider Contacting

  1. Independent Electronics Retailers – These businesses can leverage broadcast promotions to highlight competitive pricing and availability of entry-level Surface models.
  2. Tech Repair Shops Specializing in Laptops – Businesses offering Surface device repairs and upgrades can use radio and TV storytelling to showcase their expertise.
  3. Financial Institutions Offering Tech Financing – Banks and credit unions specializing in laptop financing can benefit from broadcast partnerships to target consumers considering premium Surface configurations.

Three Creative Campaign Ideas for Broadcasters to Consider

  1. “Surface Savings Spotlight” – A TV feature series educating viewers on where to find the best deals on Microsoft Surface devices.
  2. “Upgrade Your Tech” Giveaway – A radio-driven contest where listeners compete for a chance to win a Surface Laptop or Pro.
  3. “Next-Gen Productivity Spotlight” – A documentary-style TV campaign profiling businesses adapting to the latest tech trends, reinforcing their relevance in the electronics industry.

Source Acknowledgment

This LBS Ad Intel summary is based on information from this article found on Engadget.