Music Organizations Rally Behind NY Ticketing Reform Bills

Article Summary

Two major music industry groups, the Music Artists Coalition (MAC) and the National Independent Talent Organization (NITO), are advocating for New York legislative bills A.8659 and S.8221, which aim to overhaul the state’s live event ticketing system. These bills seek to ban speculative ticketing, requiring resellers to actually own tickets before listing them, and cap secondary market ticket mark-ups at 25% to curb extreme resale prices. Additionally, the legislation would empower artists and venues to mandate that resold tickets be offered at face value, ensuring fans pay a fair price. Ticket resellers in New York would also be required to register with the state, adding an extra layer of accountability. MAC and NITO emphasize that speculative ticketing misleads fans into purchasing tickets that do not exist at the time of sale, artificially inflating demand and resale prices. Their advocacy reflects growing frustration among artists, venues, and fans over exploitative ticketing practices and excessive fees in the live entertainment industry.

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Local Business Types for Broadcasters to Consider Contacting

Independent Music Venues – These venues can use broadcast advertising to promote fair ticketing policies and attract concertgoers.
Local Event Promoters – Businesses organizing live events can leverage broadcast media to highlight transparent ticketing practices.
Record Stores – Independent record shops can partner with broadcasters to promote artist-backed ticketing initiatives and exclusive in-store events.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Fair Tickets, Fair Prices” – A compelling ad featuring artists and fans discussing the importance of transparent ticketing policies.

TV Station Commercial Idea: “Protecting Fans & Artists” – A visually engaging segment showcasing how ticketing reforms benefit both performers and concertgoers.

Digital Advertising Campaign Idea: “Know Before You Buy” – An interactive campaign educating audiences on ticketing scams, featuring expert insights and consumer protection tips.