Netflix Ends Interactive Era, Removes ‘Bandersnatch’

Article Summary

Netflix has officially removed Black Mirror: Bandersnatch and Unbreakable Kimmy Schmidt: Kimmy vs. the Reverend from its platform, marking the end of its interactive programming efforts. The removal took effect on May 12, 2025, eliminating the last remaining interactive specials from Netflix’s catalog.

Originally released in December 2018, Bandersnatch was a groundbreaking choose-your-own-adventure-style film, allowing viewers to make real-time decisions that shaped the story’s outcome. The film featured 312 minutes of material with multiple branching narratives, making it one of Netflix’s most ambitious interactive projects.

Netflix’s decision to discontinue interactive programming aligns with its shift toward gaming, including a redesigned homepage that integrates mobile and cloud-based gaming experiences. The company stated that the technology behind Bandersnatch had “served its purpose” but was now limiting its broader technological ambitions.

Fans of Bandersnatch have launched a petition to preserve the film, arguing that its removal represents digital erasure of a significant milestone in streaming innovation.

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Local Business Types for Broadcasters to Consider Contacting

Escape Rooms & Interactive Experience Venues – With Netflix moving away from interactive storytelling, local escape rooms can position themselves as the next frontier for immersive entertainment.
Game Developers & VR Studios – The shift toward gaming presents an opportunity for local developers to showcase interactive storytelling through VR and mobile platforms.
Film Schools & Media Production Studios – As interactive filmmaking fades, media schools can highlight their expertise in nonlinear storytelling and experimental film techniques.

Three Creative Campaign Ideas for Broadcasters to Consider

Interactive Storytelling Retrospective – Host a segment exploring the evolution of interactive media, featuring interviews with filmmakers and game developers.
Local Business Gamification Campaigns – Partner with businesses to create interactive ad experiences, allowing customers to make choices that shape their engagement.
Streaming vs. Gaming Debate Series – Develop a discussion series comparing the future of streaming and gaming, featuring industry experts and audience participation.