Gary Moore discusses the benefit you can get from leveraging your station's relationships with vendors and how to use their services/technology have a multiplier impact on your LOCAL effectiveness!  

Chris Fleming, President of CD Media Consulting, defines the two primary possible outcomes on every single sales call you make and how to improve your chances of getting the outcome you want!

Chris Fleming, President of CD Media Consulting, describes the preexisting conditions, reasons, and qualifications that go into the decision of firing a client.

Gary Moore talks about our individual roles in the hard work it takes to build a winning culture and attract the best sellers.  

  The U.S. Travel Association reports that visa processing delays and global travel barriers have cost the American economy over $1 billion in 2023 alone. International travelers face long wait times—often exceeding 400 days—for U.S. visitor visas, deterring...

At this year’s Lodging Conference, hospitality leaders spotlighted four key trends reshaping the hotel industry: economic headwinds, strategic building opportunities, lifestyle brand expansion, and AI-driven personalization. Despite tariff pressures and rising costs,...

Affluent consumers are pivoting from high-end products to immersive travel experiences, reshaping the luxury market. The Economist highlights how post-pandemic priorities, generational preferences, and social media influence are fueling this shift. While luxury...

Gary Moore urges us to constantly add value both to our clients and our station. He also urges us to consider daily how we can bring even more value to the table tomorrow.  

Chris Fleming, President of CD Media Consulting, shares his thoughts on clients asking for "added value", how to respond, and what you should be offering instead!

Chris Fleming, President of CD Media Consulting, takes LIVE broadcaster questions! In this session:

• I’ve heard different broadcasters and trainers give different responses for how many accounts I need to aim to have on-air each month to be successful. How many accounts do you recommend and why do you think that’s the right amount?
• If you were working with a person who has been selling advertising for 6 months, what would you tell them are the 3 most important things to do and remember while building their book of business?
• With phone scams so pervasive, I’m finding that the window before I get blown off is getting shorter and shorter. Do you have any tips on opening lines I can use to not sound rushed but still get to the point quickly enough to NOT be hung up on?
• I’m doing my best to be smart with my time management. How much time per week should I spend making cold calls? And how much time calling on current clients?