Gary Moore discusses the vital, ongoing need sales pros have for good training and how the effectiveness of your training is enhanced by professional relationships.  

Chris Fleming, President of CD Media Consulting, describes the principles of going to market in a position of excellence and why it's better than being known as average.

Gary Moore reminds us that it's OK to be crazy once in a while and that a reasonable amount of risk and failure is OK.  

Chris Fleming, President of CD Media Consulting, explains the concepts of average and excellence in our day to day efforts to sell our audience to clients and prospects.

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

• I’m new to selling radio. It sounds like you are saying that we should walk in to a business with a full campaign idea. Do I have that right and what do I do if they have another vision in mind?
• What if a prospect is advertising on another station already with a bad campaign but they like it? How do I get them to change it?
• You mentioned using AI as a tool to help improve on the creative ideas that I bring to local businesses. Are there any other tools or tactics that you’d recommend as well?

Tim Burt, LBS Creative Expert, reveals why every second of broadcast and digital advertising counts. Campaigns fail when we don’t ask the right questions of business owners and decision-makers. Whether you’re a seasoned broadcaster or a digital-native rookie, the rule...

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

• How should we respond when advertisers want to include personal or non‑essential details in their commercials, such as ‘family owned and operated’ or featuring their children?
• Why do creative professionals get frustrated with sellers?

Tim Burt, LBS Creative Expert, reveals why every second of broadcast and digital advertising counts. Campaigns fail when we don’t ask the right questions of business owners and decision-makers. Whether you’re a seasoned broadcaster or a digital-native rookie, the rule...

Tim Burt, LBS Creative Expert, reveals why every second of broadcast and digital advertising counts. Campaigns fail when we don’t ask the right questions of business owners and decision-makers. Whether you’re a seasoned broadcaster or a digital-native rookie, the rule...

Tim Burt, LBS Creative Expert, reveals why every second of broadcast and digital advertising counts. Campaigns fail when we don’t ask the right questions of business owners and decision-makers. Whether you’re a seasoned broadcaster or a digital-native rookie, the rule...