Gary Moore reminds us that we live our professional lives on a stage, that we are not allowed to have "bad days", and that we should even temporarily avoid people when we are feeling discouraged!  

Chris Fleming, President of CD Media Consulting, shares the importance of selling value and why it is vital for your station that this be a priority for you!

LBS Auto Expert, John Tkac reveals how broadcasters can capitalize on the auto industry's accelerating momentum. With fresh data and expanding dealer ad budgets, you'll get fast-paced, actionable strategies to grow revenue, deepen dealer relationships, and position...

LBS Auto Expert, John Tkac reveals how broadcasters can capitalize on the auto industry's accelerating momentum. With fresh data and expanding dealer ad budgets, you'll get fast-paced, actionable strategies to grow revenue, deepen dealer relationships, and position...

LBS Auto Expert, John Tkac reveals how broadcasters can capitalize on the auto industry's accelerating momentum. With fresh data and expanding dealer ad budgets, you'll get fast-paced, actionable strategies to grow revenue, deepen dealer relationships, and position...

LBS Auto Expert, John Tkac reveals how broadcasters can capitalize on the auto industry's accelerating momentum. With fresh data and expanding dealer ad budgets, you'll get fast-paced, actionable strategies to grow revenue, deepen dealer relationships, and position...

LBS Auto Expert, John Tkac reveals how broadcasters can capitalize on the auto industry's accelerating momentum. With fresh data and expanding dealer ad budgets, you'll get fast-paced, actionable strategies to grow revenue, deepen dealer relationships, and position...

LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

• I had a dealership group tell me they have only spent ad dollars in digital for the past 10 years and they sell cars to residents in 37 other states. They claim they can’t justify the ROI on local marketing. What are some good follow up questions and points of emphasis in response?
• I have a used car dealer that has decided to invest only on social media ads as they can measure the leads they get. How would you talk about that with him?
• How do you get this info to a dealer if you have to go through an ad agency?

LBS Auto Expert, John Tkac reveals how broadcasters can capitalize on the auto industry's accelerating momentum. With fresh data and expanding dealer ad budgets, you'll get fast-paced, actionable strategies to grow revenue, deepen dealer relationships, and position...

LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

• Do you have any advice for individuals who say “Why won’t dealerships meet with me?”
• How is the number of vehicles sold still climbing even though there are fewer dealerships than before?
• Why is getting a customer into the dealership more critical than getting them onto the website?