Gary Moore redirects our focus on winning market share.  

Chris Fleming, President of CD Media Consulting, warns about the danger of our clients falling into the trap of giving credit for results to the last advertisement that their customer sees.

Article Summary Samsung Electronics has been recognized by the Consumer Technology Association (CTA) with multiple CES 2026 Innovation Awards. The awards highlight Samsung’s leadership in redefining consumer technology through innovations spanning mobile devices, home...

Article Summary Best Buy has updated its holiday return policy to accommodate increased sales during the season. Purchases made between October 31, 2025, and December 31, 2025, will have an extended return period through January 15, 2026. However, certain exclusions...

Article Summary Recent reports highlight a significant surge in memory chip prices driven by strong demand from the artificial intelligence sector and constrained supply. This upward pricing cycle is increasing overall system costs, forcing consumer electronics brands...

Article Summary A recent Simon-Kucher study reveals that direct-to-consumer (D2C) channels now account for one-third of global electronics purchases. The research, based on over 12,000 consumer purchases across major markets including the US, Germany, China, and...

Article Summary Automakers are grappling with costly disruptions due to a lack of visibility into the components and software embedded in their vehicles. The article highlights how many manufacturers still rely on outdated tracking systems, leaving them vulnerable to...

Article Summary Subaru of Niagara implemented an AI-powered appraisal tool called Drive AI, developed by Unleash Technologies, and saw immediate results—adding 20 to 30 extra retail units per month. Over 70% of these sales were tied to trade-ins initiated by automated...

Article Summary According to Edmunds’ Q3 2025 Used Car Report, the average price for 3-year-old vehicles rose to $31,067, a 5% increase year-over-year. However, these vehicles took an average of 41 days to sell—marking the slowest third-quarter pace since 2017. In...

Article Summary A new Cox Automotive study reveals that U.S. dealerships have lost 12% of their service visits to independent competitors since 2018, despite an overall increase in service volume. The decline is attributed to aging vehicles, shifting consumer loyalty,...