Check out the latest LBS content in the slider to the right. You’ll receive a list of videos, webinars, news, and all other content that has been added to the site with the newest content listed first!

Price is a Four-Letter Word

Chris Fleming, President of CD Media Consulting, describes and cautions against the danger of sharing price before value has been established.

Plain is Palatable

Chris Fleming, President of CD Media Consulting, describes the disadvantage we put ourselves at when we use too much technical language in our communication and sales materials.

Watch Your Language

Chris Fleming, President of CD Media Consulting, shares multiple verbal and written points of communication that impact the way that our clients and prospects respond to our selling efforts!

Take the “Cold” Out of the Cold Call

Chris Fleming, President of CD Media Consulting, explains how you can do advance work to minimize the number of truly "cold" calls you make and increase the warm leads you work off of!

Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 8 – Q&A

LBS President, Gary Moore, takes LIVE broadcaster questions! In this session:

  • What if I think someone is one personality, but they are actually another and I never figure that out? In other words, isn’t it going to hurt my chances of getting a sale if I get this wrong?
  • I have contacted a prospect and I have not heard anything from them. I’ve been in this industry for over a year and I still have trouble closing larger deals. Can you review how I can close more deals?

Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 7 – Q&A

LBS President, Gary Moore, takes LIVE broadcaster questions! In this session:

  • What are some tactical questions or conversation topics I can use to help determine what style a client or prospect is?
  • You said that most sales reps are Dominant or Expressive. Does that mean that I should only hire those people because the others are not very good at selling?

Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 6 – Q&A

LBS President, Gary Moore, takes LIVE broadcaster questions! In this session:

  • How would you advise an Amiable personality style to sell to a Dominant or Expressive personality style? I am a college student who works at my college radio station and I often feel that I am not experienced or assertive enough to sell to different businesses.
  • I have a few clients who actually send in orders by text and others who communicate with me digitally as a rule. Can this be used in a more digital world or is it best used in person?
  • I have a really hard time with people who are Analytical. Would you recommend that I just try to avoid them? This seems like it would be easier and free me up to sell to the other people that I’m much better with.

Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 5

LBS President, Gary Moore, believes that broadcast sellers and leaders are ultimately in a relationship game. Succeeding big requires disciplined effort and dedication. An essential skill for broadcasters who are pursuing success in today's LOCAL climate is the...

Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 4

LBS President, Gary Moore, believes that broadcast sellers and leaders are ultimately in a relationship game. Succeeding big requires disciplined effort and dedication. An essential skill for broadcasters who are pursuing success in today's LOCAL climate is the...

Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works! – Part 3

LBS President, Gary Moore, believes that broadcast sellers and leaders are ultimately in a relationship game. Succeeding big requires disciplined effort and dedication. An essential skill for broadcasters who are pursuing success in today's LOCAL climate is the...