New Spring Air Website Aims to Boost Retailer Traffic & Sales

Article Summary

Spring Air International has launched a redesigned website to enhance retailer traffic and increase revenues for its licensees. The new platform highlights the brand’s most popular mattress collections—Back Supporter, Four Seasons, and Sleep Copper—while integrating a store and product locator to direct online shoppers to local retailers.

The website also introduces strict MAP pricing, ensuring retailers maintain competitive margins without direct competition from Spring Air’s online sales. Additionally, a full promotional calendar supports marketing efforts, particularly during key holiday periods when pricing restrictions are relaxed.

Spring Air’s strategy prioritizes driving foot traffic to dealers rather than direct-to-consumer sales, reinforcing its commitment to supporting retail partners. The company’s licensees will benefit from streamlined order fulfillment, with mattresses manufactured at the nearest plant and delivered via FedEx or white-glove service.

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Local Business Types for Broadcasters to Consider Contacting

Independent Mattress Retailers – Local stores can use broadcast advertising to highlight exclusive Spring Air collections and promotions.
Furniture Showrooms – Businesses specializing in home furnishings can leverage broadcast media to showcase Spring Air’s premium mattress offerings.
Interior Design Studios – Design firms can collaborate with broadcasters to promote sleep solutions tailored for luxury home projects.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Better Sleep Starts Here” – A compelling ad featuring customer testimonials on the comfort and quality of Spring Air mattresses.

TV Station Commercial Idea: “Find Your Perfect Mattress” – A visually engaging segment demonstrating how Spring Air’s store locator helps shoppers discover the right mattress at local retailers.

Digital Advertising Campaign Idea: “Sleep Smarter, Shop Local” – An interactive campaign featuring expert sleep tips, retailer promotions, and user-generated content showcasing Spring Air purchases.