Article Summary

Nintendo forecasts 15 million units of its Switch 2 console will be sold in its first fiscal year, ending March 2026. This estimate is lower than analysts’ predictions of 16.8 million, reflecting Nintendo’s traditionally cautious approach to sales projections.

The Switch 2, launching June 5, 2025, will retail for $449.99 in the U.S. and features enhanced graphics, a larger screen, and improved processing power. Despite high demand, Nintendo delayed U.S. pre-orders due to tariff concerns, with 2.2 million applications already submitted in Japan alone.

Nintendo expects to sell 45 million Switch 2 games in the first year, reinforcing its strategy to expand hardware and software adoption.

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Local Business Types for Broadcasters to Consider Contacting

  1. Independent Gaming Retailers – These stores can leverage broadcast promotions to highlight exclusive pre-order deals and in-store events.
  2. Tech Repair Shops Specializing in Consoles – Businesses offering console repairs and upgrades can use radio and TV storytelling to showcase their expertise.
  3. Esports Venues and Gaming Lounges – Locations hosting competitive gaming events can benefit from broadcast partnerships to drive attendance and engagement.

Three Creative Campaign Ideas for Broadcasters to Consider

  1. “Switch 2 Launch Countdown” – A TV feature series covering the console’s release, highlighting local retailers and gaming communities.
  2. “Ultimate Gaming Giveaway” – A radio-driven contest where listeners compete for a chance to win a Switch 2 and accessories.
  3. “Next-Gen Gaming Spotlight” – A documentary-style TV campaign profiling businesses adapting to the latest gaming trends, reinforcing their relevance in the entertainment industry.

Source Acknowledgment

This LBS Ad Intel summary is based on information from this article found on Engadget.