Article Summary

Automotive marketing in 2025 is shifting toward omnichannel strategies and first-party data utilization to enhance customer retention and acquisition. Experts highlight the importance of seamless buyer journeys, integrating online and in-dealership experiences to meet evolving consumer expectations.

New vehicle sales are projected between 15.6 million and 16.3 million, reflecting a slight increase from 2024. However, fewer lease returns and changing consumer habits pose challenges for automakers and dealerships.

A Cox Automotive study reveals that 75% of buyers reported high satisfaction with their purchasing experience in 2024. The share of consumers completing transactions entirely online is expected to rise from 7% in 2023 to 21% in the coming years, while 71% of buyers anticipate using a mix of online and in-person interactions.

Manufacturers are investing in highly connected experiences, ensuring consumers receive personalized messaging at every stage of their journey.

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Local Business Types for Broadcasters to Consider Contacting

  1. Independent Auto Dealerships – These businesses can leverage broadcast promotions to highlight their ability to provide personalized, omnichannel shopping experiences.
  2. Automotive Tech Startups – Companies specializing in AI-driven customer engagement can benefit from radio and TV storytelling to showcase their innovations.
  3. Local Finance Institutions – Banks and credit unions offering auto financing solutions can use broadcast partnerships to target consumers navigating new purchasing trends.

Three Creative Campaign Ideas for Broadcasters to Consider

  1. “Seamless Car Buying” – A TV feature series demonstrating how local dealerships integrate online and in-person experiences for modern buyers.
  2. “Drive Smart” Giveaway – A radio-driven contest where listeners share their best car-buying tips, with winners receiving dealership discounts or service perks.
  3. “Auto Innovation Spotlight” – A documentary-style TV campaign profiling businesses adapting to digital-first automotive marketing trends.

Source Acknowledgment

This LBS Ad Intel summary is based on information from this article found on Automotive Dive.