How To Write A Creative Spot in Minutes – Part 8 – Q&A

How To Write A Creative Spot in Minutes – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions!  In this session:

  • I can’t stand hearing clichés like “one stop shop” or “for all your car needs”. What are your thoughts on this?
  • After you written a script and it been approved by client, how long does it take you to produce a good spot?
  • How would you set up a nightclub commercial with the problem of “needing more patrons”? How would you make that problem worse? Also, they offer the same things as other clubs (DJ, Dance floor, Drink Specials, etc.). What message would set them apart from other nightclubs?
  • How can I use the Subway Map Method for a gun/ammo store that specializes in target shooting and personal protection?
  • Do you believe there is a benefit to having the business owner or an employee in the ad?
  • How can I use the Subway Map Method to help with church attendance?
  • What if the audience can say no to those questions? Why not use demonstrative statements? "Your car could break down any day. Next thing you know, you're paying more for repairs than your car payment. You actually CAN afford to upgrade your ride."

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Weyland Wednesdays – Q&A – Part 14

Weyland Wednesdays – Q&A – Part 14

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • Any good ideas for casinos?
  • You mentioned a template in the session. Is there a physical PowerPoint template to which you are referring? Or is this a method of creating our own proposal using the S.O.S. format?
  • What about clients affected by broken supply chain - appliance, tractor categories to be specific - they are literally out 12 months and don't want to irritate customers by advertising something they don't have. Service/repairs are booked 4 months in advance as well.
  • A lot of restaurants in my market are having a hard time finding help, so they are hesitant to bring in more business. How do you make clients feel good/comfortable spending money on potential new customers when they can't handle their current loads? How can we get creative in these situations?

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Reopening and Dancing Around COVID – Part 8 – Q&A

Reopening and Dancing Around COVID – Part 8 – Q&A

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Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Have you ever hired other locals to create ads? Example: hire a local comedian to give creative input on making a car commercial. If so how did it go? Would you recommend this or avoid it?

  • I work with a locally owned electrical business client. They can do any electrical repair both inside and outside your home. They’ve been on our station for almost a year. Their slogan is : "We take the shock out of your electrical service". Family business slogan is "It's my name on the truck, it's my name on the line." Looking for a new angle to their previous ads.

  • How do you brand a store?

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