Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 9 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

  • Our company is pushing us to sell digital. What is the best way to incorporate digital marketing into a long-term radio campaign?
  • Any ideas for the Textile industry? I am looking at potential big business in resort, hotel, and hospital linens, uniform rentals, and high end restaurant linen tablecloths.
  • What are the typical gross profit margins for: Furniture, Jewelry Stores, and Kitchen Remodelers?

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Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 7 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

  • I have seen great results with direct messaging prospects on Instagram. Keeping it short and sweet makes it easy for them to respond. I haven't gotten a response to an email in weeks. What is a short and compelling email subject line?
  • What headline can I use to approach a county health department in Florida?
  • I am going after Veterinary Hospitals. The decision maker is the doctor and it is hard to get ahold of them to set an appointment. Any suggestions?

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