Article Summary
PayPal Credit is expanding beyond digital transactions with the introduction of a physical payment card, issued by Synchrony, allowing customers to use their credit line for in-store purchases. The card will be accepted everywhere Mastercard is used, providing greater flexibility for consumers who prefer PayPal’s financing options.
To promote adoption, PayPal Credit is offering a limited-time travel financing deal, allowing cardholders to pay for flights, hotels, and ride shares over six months with no minimum spend requirement. Additionally, customers can continue to enjoy six-month promotional financing on PayPal purchases over $149.
Executives emphasize that the new card meets growing demand for on-the-go payment solutions, bridging the gap between digital convenience and physical retail accessibility.
Local Business Types for Broadcasters to Consider Contacting
- Independent Retailers – Small businesses can use broadcast advertising to highlight their acceptance of PayPal Credit’s new physical card.
- Travel Agencies – Agencies can leverage broadcast media to promote PayPal Credit’s travel financing offer, attracting customers seeking flexible payment options.
- Electronics Stores – Retailers selling high-ticket items can use radio and TV ads to showcase financing options available through PayPal Credit.
Three Creative Campaign Ideas for Broadcasters to Consider
Radio Station Commercial Idea: “Shop Now, Pay Later” – A compelling ad featuring testimonials from customers who benefit from PayPal Credit’s flexible financing options.
TV Station Commercial Idea: “PayPal Credit Goes Physical” – A visually engaging segment demonstrating how the new card enhances shopping convenience for consumers.
Digital Advertising Campaign Idea: “Tap, Pay, Travel” – An interactive campaign highlighting PayPal Credit’s travel financing offer, featuring user-generated content and exclusive promotions.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Retail TouchPoints.
