Peacock Price Hike Creates Urgency for Streaming Deals

Article Summary

Peacock is increasing its subscription prices by $3 across both its Premium and Premium Plus tiers starting July 23 for new subscribers and August 22 for existing ones. The ad-supported Premium plan will rise to $10.99/month or $109.99/year, while the ad-free Premium Plus plan will jump to $16.99/month or $169.99/year. To soften the impact, Peacock is launching a new lower-cost “Select” tier at $7.99/month or $79.99/year, offering current seasons of NBC and Bravo shows along with a curated library. Consumers can still lock in current rates by subscribing before July 23. The price hike reflects Peacock’s investment in blockbuster content and live sports, including the NFL, NBA, Premier League, and the 2026 Winter Olympics.

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Local Business Types for Broadcasters to Consider Contacting

Streaming Device Retailers – Businesses selling smart TVs, streaming sticks, and soundbars can capitalize on the urgency around subscription changes by promoting hardware upgrades and bundling offers.
Local Electronics Repair Shops – These shops can position themselves as tech support hubs for consumers navigating streaming transitions, app updates, or device compatibility issues.
Retailers Offering Prepaid Gift Cards – Stores that sell Peacock or general streaming gift cards can use broadcast campaigns to highlight limited-time savings and lock-in opportunities before the price increase.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Stream Smarter, Pay Less” – A countdown-style ad reminding listeners of the July 23 deadline, paired with local retailers offering streaming bundles and tech support.
TV Station Commercial Idea: “Peacock Price Alert” – A visual campaign showing how viewers can lock in lower rates before the hike, featuring interviews with local tech experts and retail partners.
Digital Advertising Campaign Idea: “Your Stream, Your Deal” – Interactive ads that guide users to local businesses offering streaming accessories, gift cards, and setup services—plus a quiz to find the best plan before prices rise.