Polyworking Surges as Workers Seek Income and Flexibility

Article Summary

Polyworking—the practice of holding multiple jobs or roles simultaneously—is now embraced by 47% of U.S. workers, according to a June 2025 Monster survey. For 51% of polyworkers, the extra income is “absolutely essential” to cover basic living expenses, debt, and provide a financial safety net. The trend reflects growing economic anxiety, with 64% of workers planning to take on a second job or side hustle in the next year.

The breakdown of polyworking roles shows that half of participants maintain a full-time job alongside part-time gigs, while 28% juggle multiple part-time jobs and 12% hold more than one full-time position. Gen Z workers are especially drawn to polyworking for skill-building and financial independence, often without disclosing side hustles to their primary employers.

While 29% of workers say polyworking boosts productivity, 31% report negative impacts. Long-term polyworking raises concerns about mental health, with 26% citing potential burnout. Employers are responding with productivity tracking tools and clearer performance expectations, though experts caution against overreach into employees’ personal time.

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Local Business Types for Broadcasters to Consider Contacting

• Coworking Spaces and Remote Work Hubs – These venues cater to polyworkers seeking flexible environments. Broadcast campaigns can highlight amenities and community-building features that support multi-role professionals.

• Time Management and Productivity Tool Providers – Local businesses offering planners, apps, or coaching services can align with polyworkers’ need for structure and balance.

• Mental Health and Wellness Clinics – With burnout a growing concern, clinics offering stress management, counseling, or mindfulness programs can benefit from campaigns focused on resilience and work-life harmony.

Three Creative Campaign Ideas for Broadcasters to Consider

• Radio Station Commercial Idea: “Juggling Jobs, Finding Joy” – A series featuring polyworkers sharing how they balance multiple roles, with expert tips and local business spotlights that support their lifestyle.

• TV Station Commercial Idea: “The Hustle Behind the Scenes” – A documentary-style campaign showcasing real polyworkers in the community, paired with local services that help them thrive—like coworking spaces and wellness providers.

• Digital Advertising Campaign Idea: “Polywork Power-Up” – Launch a digital toolkit for polyworkers featuring time hacks, budgeting tips, and local business discounts. Include interactive polls and user-generated content to boost engagement.