Providing Creative “Surprise” for Your Customers! – Part 12 – Q&A

LBS Creative Experts, Blaine and Honey Parker, take LIVE broadcaster questions!  In this session:

• When you come up with these creative scripts, do you usually bounce them off of someone else before presenting them to the client?
• Do these creative techniques apply regardless of the demographic? What about with cultural communities like Hispanics, for example?