LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:
- Our manager prefers that we sell the entire budget into broadcast and only sell digital if they won’t consider a 100% broadcast buy. What are the dangers of this type of strategy?
- How do we counter-sell a client’s digital campaign?
- What are the best ways to explain retargeting, display, and mobile delivery to potential clients?
- How do I critique an advertiser’s or prospect’s website without hurting their feelings?