John Tkac answers LIVE broadcaster questions! In this segment:

  • Are dealers forced by the manufacturer to use a certain percentage of their co-op dollars on digital marketing?
  • A local dealer says that co-op money is not the same as it used to be, is that true?
  • Some manufacturers are demanding that 50% of their co-op be used on digital.  How do I get around that?  What is the best way for radio to get thier share of digital money?
  • Lithia is the owner of our Mercedes and Audi dealerships and getting around their gatekeepers to the dealers has become very challenging.  We always get steered to the agency.  Do you have any suggestions?