Article Summary:
RDI Diamonds has announced a groundbreaking partnership with Lavalier Personal Jewelry Insurance, marking the first collaboration of its kind in the jewelry industry. This exclusive program is available only to RDI’s Select Retailers, allowing them to seamlessly introduce customers to Lavalier’s trusted insurance solutions. Lavalier, a product of Berkley Asset Protection, is already used by major brands like Kay Jewelers, Zales, and Jared. The partnership aims to enhance customer experience while providing retailers with a referral income program, reinforcing RDI’s commitment to supporting independent jewelers.
Local Business Types for Broadcasters to Consider Contacting:
- Independent Jewelry Stores – These businesses can leverage the partnership to promote secure, insured purchases, reinforcing trust with customers.
- Luxury Watch and Accessory Retailers – With jewelry insurance gaining traction, high-end watch sellers can highlight protection plans for premium timepieces.
- Estate and Custom Jewelry Designers – Designers specializing in heirloom and bespoke pieces can use broadcast advertising to emphasize the importance of jewelry insurance for valuable, one-of-a-kind items.
Three Creative Campaign Ideas for Broadcasters to Consider:
- Radio Station Commercial Idea: “Protect What You Love” – A campaign featuring testimonials from jewelry owners who benefited from Lavalier’s insurance, reinforcing the importance of securing valuable pieces.
- TV Station Commercial Idea: “Insured Elegance” – A visually engaging ad showcasing independent jewelers offering Lavalier’s insurance, emphasizing peace of mind with every purchase.
- Digital Advertising Campaign Idea: “Your Jewelry, Your Security” – A social media-driven campaign inviting users to share their most treasured jewelry pieces, with promotions from local retailers offering insurance-backed purchases.
Source Acknowledgment:
This LBS Ad Intel summary is based on information from InStore Magazine.
