Leon Spencer, LBS Digital Ad Expert, shares the details of a real estate case study executed with a simple website to generate leads. In this session, Leon addresses the following questions:
- What are the basic details of this real estate case study?
- How did you connect with the decision maker?
- What was the client’s marketing budget?
- What is the client’s marketing goal?
- What was the client’s key measure for success?
- What were the key elements of this campaign?
- How did you calculate the ROI for this client?
- Did the client have any key objections?
- How were the elements of the campaign executed?
- How did you price this campaign?
- What were the results of the campaign?
- What was the key lesson learned in this process?
- What were the most successful elements of this campaign?
