Every station owner, manager, and seller has an opportunity to escalate their station’s competitive edge as they master the “Bowtie” strategy. This session will challenge your entire team and bring new life to your account lists. Everyone will be challenged to move up to the next level – or two! Tom Mohr has established a reputation as one of the smartest minds in traditional media, moved on to lead high-powered advertising digital solutions, and recently founded and operates CEO Quest consulting with some of the most aggressive individuals and companies that are serious about their future. Your team members at every level within your station will gain significant value from this session.
