LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- My local Chevy dealer says that they support local schools and organizations and that’s why they don’t advertise on my station. How do I break through that argument?
- I’m at a public radio station. We have a few dealers on, but there are no references to pricing allowed in our underwriting. Our demo is high income, and they don’t listen to other stations, so I feel like we have a bit of a ‘captive audience’ for lack of a better word. Do you have any suggestions for what dealers should have in their public radio spots?
- What are your thoughts on exclusive contests that force people to come to the dealership to register so the dealer’s sales people to have a chance to establish a relationship? For example, registering for a big event or concert tickets that are only available by coming to the dealership and taking a test drive?
