LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • How do you explain to a dealer that your rates are higher than another smaller local station because you cover a larger area? I’ve shown the map and web stats, but they still try to get me to lower our already VERY fair rates that I’m offering them. I’ve even put deals together that are lower than rate-card. Other dealerships ‘get’ it, but this one just gives me grief over the difference in price between the 2 stations every time.
  • You said that about 60% of auto marketing budgets are allocated towards internet advertising. Are streaming TV and streaming radio included in that 60%?
  • Do you know what the national average CPVR is for used cars?