Paul Weyland | Local Broadcast Sales

Sales 101: How to Get Appointments

Paul Weyland shows you the value of customer-focused headlines as you work to set appointments to meet with clients and prospects!

Sales 101: Answering Objections, Part 1

Sales 101

In this first of three videos on answering client objections, Paul Weyland teaches you how to dissect and defuse the number one objection to broadcast advertising.

Sales 101: Answering Objections, Part 2

Sales 101

Paul Weyland continues his examination of common objections and how to handle them.

Sales 101: Answering Objections, Part 3

Sales 101

Paul Weyland wraps up his look at answering the most common objections to broadcast advertising.

Sales 101: Think for the Client

Sales 101

Paul Weyland explains that your job is to be creative for the client, and explains how to effectively do just that.

Sales 101: Deep Sell

Sales 101

Paul Weyland examines the heart of the deep sell: Identifiable Difference.

Sales 101: Emotional Headlines

Sales 101

Paul Weyland emphasizes the importance of an appeal to real emotions in advertising that cuts through the clutter.

Sales 101: Talking Points

Sales 101

Paul Weyland says, “Stop with the cliches! Here's what to do instead.”

Sales 101: Call to Action

Sales 101

Paul Weyland explains why you simply cannot succeed without a specific call to action tied to what your client actually wants.

Sales 101: Calculating ROI

Sales 101

Paul Weyland details the importance of gross profit margin and average sale in looking at Return On Investment (ROI), and explains why you should care.