Paul Weyland | Local Broadcast Sales

To Sell the Truth – Part 4

Paul Weyland continues his discussion on why it is important that we get our advertisers “off script” and more conversational in their spots. Learn the...

To Sell the Truth – Part 5

Best Practices, To Sell the Truth

Paul Weyland talks about the value of a great idea and why it is important that we ask for REAL money when we offer one to our clients!

To Sell the Truth – Part 6 – Squirrels

To Sell the Truth

Paul Weyland discusses the danger of running after “squirrel” accounts at the expense of pursuing more “cat” and “deer” accounts!

To Sell the Truth – Part 7 – How to Be A Genius

Best Practices, To Sell the Truth

Paul Weyland talks about the importance of helping your customers to come across naturally in their spots. He also covers the concept of explaining to advertisers that they...

To Sell the Truth – Part 8 – Getting Appointments

Best Practices, How to Get Appointments, Prospecting, Selling, To Sell the Truth

Paul Weyland shares his secrets for getting more appointments! Learn how to eliminate the common approaches that far too many broadcast sales pros use and replace those old,...

To Sell the Truth – Part 9 – How to Come Up With A Proposal

Best Practices, Selling, To Sell the Truth

Paul Weyland offers seven questions that you need to ask and get answers to if you want to develop a compelling and effective proposal.

To Sell the Truth – Part 10 – Presentations

Best Practices, Selling, To Sell the Truth

Paul Weyland discusses the importance of giving a solid presentation to your clients and provides some tips and suggestions you can use to increase your ability to deliver...

To Sell the Truth – Part 11 – Handling Objections

Best Practices, Selling, To Sell the Truth

Paul Weyland discusses the objections that we often hear and shares his strategies for dealing with them.

To Sell the Truth – Part 12 – The Small Market Advantage

To Sell the Truth

Paul Weyland discusses how selling in a small market gives your customers a great advantage over their peers in a larger market! He also reviews the huge benefits to...

To Sell the Truth – Part 13 – Magic Tricks

Best Practices, Selling, To Sell the Truth

Paul Weyland covers different ways that you can “magically” become an indispensable digital and marketing resource for your LOCAL prospects and customers! Need...