Paul Weyland | Local Broadcast Sales

The Value of Just One New Customer

Paul Weyland discusses the importance of helping your prospects understand what one new customer means to them. Once you and your prospect understand this key bit of...

From Your Lips to Their Ears

Best Practices

Paul Weyland gives a great process that you can start using today to get away from fake, scripted content in your advertisers’ spots and produce effective, compelling...

S.O.S. Proposal Sheet

Selling

Paul Weyland reveals his strategy for writing compelling proposals that will help you to close sales with advertisers. Watch this video to learn the simple, but effective...

Raising the Bar on Local Client Budgets

Best Practices

Paul Weyland discusses strategies for acquiring control of your advertisers’ budgets.

Winning Your Client's Heart

Selling

Paul Weyland explains how to find the way into the key business issues that your customers (and their customers!) hold near and dear.

Client Needs Analysis

Best Practices, Prospecting, Selling

Paul Weyland shares seven key questions that he always uses when evaluating new prospects and explains how to use the answers to each one to increase his sales success.

Calculating ROI

Selling

In this powerful session, Paul Weyland discusses the importance of managing the expectations of your customer’s return on their advertising investment and then walks...

Cliches

Best Practices

In this segment, Paul Weyland discusses what he calls the “cockroach of language” – cliches! Watch and listen as Paul gives simple steps you can take to...