Going One Step Beyond – Commercial Innovation
Paul Weyland says to “Avoid Pink Slime Creative!” See what he means and learn how to not only bring creative to your customers, but also how to get meaningful...
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Big Thinking in Small Markets
Paul Weyland discusses why radio and television sales pros in small markets have a distinct sales advantage over their peers in larger markets.
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Catering to the Bottom Feeders
Paul Weyland discusses the unfortunately common broadcast sales professional practice of catering to the bottom feeders when it comes time to sell spots. He covers the...
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Prospecting Wisely
Paul Weyland brings us great insight into how the majority of broadcast reps approach prospecting and offers principles we can employ to enhance those efforts!
Read MoreTags: Category Selling , Services Sales Ideas , Videos
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Tags: Category Selling , Services Sales Ideas , Videos
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Financial Planners
Paul Weyland gives you his strategies for making radio and television work for financial planners.
Read MoreTags: Category Selling , Eye Doctors , Healthcare Sales Ideas , Videos
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Eye Doctors
Paul Weyland shares his key strategies for selling eye doctors broadcast advertising.
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Dermatologists
Paul Weyland shares his key strategies for selling dermatologists on broadcast advertising.
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Landscaping
Paul Weyland gives you strategies on positioning your landscaping clients as experts in the community.
Read MoreTags: Automotive Sales Ideas , Category Selling , Videos
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Boats and Recreation
Paul Weyland discusses boats, recreational, and “fun” vehicles!
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