furniture | Local Broadcast Sales

Better Advertising Campaigns Aren’t Just Essential, They’re Existential! – Part 9 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

We have a meeting this week with a furniture store that sells unique and unusual pieces. Their furniture is hand-selected and rather expensive. Do you have any ideas or questions for the client?
What do you suggest for clients that need to use co-op, but the copy they have from the manufacturer is full of cliches?
Has there been a time when you worked on a script for a client and on the day the commercial airs, the client decided to change it completely, and their new idea is bad? When that happens, do you go with the original script or try to make the new script "passable"?
Just confirming that you recommend that the client voice the commercial instead of our announcer, correct?

Paul Weyland takes LIVE broadcaster questions! In this session:

How would you get the attention of a local landscaping company that mostly focuses on lawn mowing?
What steps do you take to come up with effective headlines for a prospect and then make sure that you can deliver on them?
A local furniture store owner in my medium-sized market will not meet with me and is really rude about it. He even told me to get out of his store once! I know that my station can get him more customers. Do you have any ideas for headlines for a furniture store that I can try to get his attention?