health | Local Broadcast Sales

Healthcare Trends

Eric Moore of Insight Edge looks at trends in healthcare and how you can use them to approach your potential clients.

Online Healthcare Advertising: The New Engine of Growth for Broadcasters

Healthcare Sales Ideas, Sales Ideas Webinars

Stephen Warley and Borrell Associates present detailed research showing where healthcare advertisers are spending their money locally, recommendations on pricing and...

Any examples of effective online + on-air healthcare promotions?

Ask LBS, Healthcare Sales Ideas

The key marketing goal of most healthcare advertisers is education and awareness. I’m always recommending webinars as a an option to pitch to healthcare advertisers. Although some healthcare organizations regularly host webinars, most are...

Lululemon Faces Profit Cut Amid Tariff and Demand Challenges

Apparel, Retail

Article Summary Lululemon Athletica has revised its annual profit expectations downward due to slowing consumer demand and tariff-related costs. The company reported a...

Walgreens Expands Micro-Fulfillment Network to Boost Efficiency

Health Care, Retail

Article Summary: Walgreens has resumed its micro-fulfillment center expansion, opening a new facility in Brooklyn Park, Minnesota to streamline prescription processing. The...

GLP-1 Prescriptions Surge Despite Cost and Access Challenges

Health Care

Article Summary: GLP-1 prescriptions for weight loss have skyrocketed, increasing by 587% between 2019 and 2024. Despite high costs and previous shortages, demand remains...

Catalina Snacks Expands Reach with First National Ad Campaign

Grocery

Article Summary: Catalina Snacks has launched its first-ever national advertising campaign, The Bright Side of Better, marking a major milestone for the brand. The campaign...

Protein Pints Disrupts Ice Cream Market with Explosive Growth

Grocery

Article Summary: Protein Pints, a protein-packed ice cream brand, is rapidly expanding nationwide, reshaping consumer expectations in the frozen dessert aisle. Founded just...

When Financial Therapy Becomes a Necessary Step

Financial, Health Care

Article Summary: Financial therapy is gaining traction as individuals recognize the emotional and psychological impact of money-related stress. The article highlights four...

Well-Being Investments Hold Strong Despite Economic Pressures

Employment, Financial, Health Care

Article Summary: Despite rising healthcare costs and global economic uncertainty, 93% of employers plan to maintain or expand their well-being offerings in 2025, according...