health | Local Broadcast Sales

Ten. Five. Two.

Chris Fleming, President of CD Media Consulting, reveals his method for keeping his sales funnel...

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

I have seen great results with direct messaging prospects on Instagram. Keeping it short and sweet makes it easy for them to respond. I haven't gotten a response to an email in weeks. What is a short and compelling email subject line?
What headline can I use to approach a county health department in Florida?
I am going after Veterinary Hospitals. The decision maker is the doctor and it is hard to get ahold of them to set an appointment. Any suggestions?

Chris Fleming, President of CD Media Consulting, shares how knowledge and successful experience...

We all know how important the Christmas season and other year-ending holiday sales are to our...

We all know how important the Christmas season and other year-ending holiday sales are to our...

We all know how important the Christmas season and other year-ending holiday sales are to our...

Paul Weyland, LBS Broadcast Selling Expert, answers LIVE broadcaster questions! In this session:

Can you address options/ideas for managing a staff with health issues and concerns due to COVID and working with clients primarily through email? How do I focus the staff on the objective of making more in-person sales calls to close sales?
As the manager, how can I make "manager ride alongs" a more positive experience that my salespeople look forward to as valuable coaching moments?
Where can I find prospects to hire for our station's sales team? It's hard to find sales people with potential.

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

Paul, have you short-rated clients for not fulfilling long-term contracts? What kind of long-term problems does this cause?
Do you have a way to get to decision makers of internet only businesses? I am having a hard time tracking the right person down.
How do I approach the local minor league baseball team with a long-term contract? They have a four-month season and seat limitations due to health concerns.
I've heard this from a pediatric dentist- "I pulled all my advertising on all media last summer and we have not lost any patients and as a matter of fact outpaced the year before in new patients." He credits word of mouth as his best advertising. How would you answer that?