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Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 5 – Q&A

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 5 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • What are some good talking points for a tire shop?
  • When it comes to the labor/inventory issue, what's the best way to approach clients that have never been on radio before?
  • Where can I get the most recent gross profit margin rates for all categories?
  • I’m kind of new at selling TV. Are retirement homes a good target? They always seem to say the same thing – “we are too full, so we don’t need to advertise”.

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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • I’m in a small market and one of my clients is a locally owned flooring outfit. They are only willing to pay $200 a month for 28 ads. Is it feasible that radio will help?
  • What are the advantages to being in a small market?
  • Is there an innovative way to get a local 18-screen movie theatre to regularly promote their movies and entertainment experience? They seem to rely mostly on digital.
  • I have a carpet cleaning service client that wants to position themselves as a flood service for homes during the next five months. Any ideas?
  • Do you have any ideas for promoting a CBD company?

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Making Your Mark in a Recovering Economy – Part 10 – Q&A

Making Your Mark in a Recovering Economy – Part 10 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • How can I get landscapers and excavating companies to call back--when they are busy doing their jobs from 6 a.m. till dark?
  • How often should you update a client’s ad?
  • What do you recommend for carpet cleaning companies since people don't want them in their homes right now?
  • What would you say from the heart to your sales team and staff about covid19?

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Making Your Mark in a Recovering Economy – Part 8 – Q&A

Making Your Mark in a Recovering Economy – Part 8 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • How do you best protect rate integrity when all your competition is dropping rates big time in challenging times like this?
  • There are a couple of local businesses that are major staples in our community with plenty of funds for traditional advertising. However, they are fixated solely on digital marketing, as the owner states it has the best return on investment. How might I be able to make traditional media a more serious consideration?
  • Do you have any ideas for a gold buying client?
  • Do you have any summer vacation ideas for resorts?
  • Do you have any ideas for Independent Living Facilities for seniors?
  • Do you have any ideas for funeral homes?
  • How would you go about getting a Fitness Center to get back on the air after being closed for so long?
  • Do you have any ideas for online education?
  • I have a realtor that claims that TV doesn't work because people only tell him they saw his billboard...suggestions?

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