hospital -hospitality | Local Broadcast Sales

Nike Doernbecher Freestyle 20 collection: Expected release date, items list, design details, and more explored

Nike Doernbecher Freestyle (Image via Nike) Nike’s Doernbecher Freestyle program, a partnership with the OHSU Doernbecher Children’s Hospital in […]...

More than 1 in 3 surgical patients has complications, study finds, and many are the result of medical errors

Health Care

A new study suggests that hospitals haven’t made much progress on patient safety. Shannon Fagan/The Image Bank RF/Getty Images/File […] – Click here to...

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LBS Research

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Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 9 – Q&A

LBS Webinars - 2023, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

Our company is pushing us to sell digital. What is the best way to incorporate digital marketing into a long-term radio campaign?
Any ideas for the Textile industry? I am looking at potential big business in resort, hotel, and hospital linens, uniform rentals, and high end restaurant linen tablecloths.
What are the typical gross profit margins for: Furniture, Jewelry Stores, and Kitchen Remodelers?

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 7 – Q&A

LBS Webinars - 2023, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

I have seen great results with direct messaging prospects on Instagram. Keeping it short and sweet makes it easy for them to respond. I haven't gotten a response to an email in weeks. What is a short and compelling email subject line?
What headline can I use to approach a county health department in Florida?
I am going after Veterinary Hospitals. The decision maker is the doctor and it is hard to get ahold of them to set an appointment. Any suggestions?

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

Digital Webinars, LBS Webinars - 2021, Paul Weyland Q&A, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

How can I get a hospital to switch their budget from billboards to radio?
I have a dentist who is more expensive than some of the competitors in the area. How can she differentiate herself and her services?
How can a Lasik eye surgery center receive more calls during COVID since Lasik is considered a selective procedure?

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A

Ask LBS, COVID-19, Digital Webinars, Jewelry Sales Ideas, LBS Webinars - 2020, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

What do you suggest for jewelry stores for Mother's Day when nobody is coming into the store?
What are your thoughts on rate changes and bonus spots at this time?
With hospitals cutting their staff, what are some strategies for keeping them on air?

Health Care Opportunities

Healthcare Sales Ideas

Sally Kohn gives a great real-world example of a solution that she implemented for a local hospital group that you can begin to use in your market today!

Any examples of effective online + on-air healthcare promotions?

Ask LBS, Healthcare Sales Ideas

The key marketing goal of most healthcare advertisers is education and awareness. I’m always recommending webinars as a an option to pitch to healthcare advertisers. Although some healthcare organizations regularly host webinars, most are...