hospital -hospitality | Local Broadcast Sales

Cyber insecurity now impacts the health and wellness of Americans. We need a clearer treatment plan.

(Hilary Swift for The Washington Post via Getty Images) When a hospital in Wichita, Kansas, faced dangerous disruptions to […] – Click here to read the full...

Ransomware attacks on health care sector are driving increase in emergency patient care

Health Care

Ambulances lined up outside NYU Langone Health hospital on April 23, 2020 in New York City. Ransomware cases on […] – Click here to read the full story from...

“Altruistic” doctors put patients before profits — and achieve better results, study finds

Health Care

Patients of altruistic doctors had dramatically lower rates of hospitalization and emergency room visits, and lower medical expenses, too, […] – Click here to read the full story from news.berkeley.edu

Thanks to virtual monitoring, AI, and human smarts, medical pros are saving 1,000 people a year from sepsis. That’s a fivefold increase from five years ago.

Health Care

A nurse in UCHealth’s Virtual Health Center monitors hospital patients. Technology is key, but the ability to catch deterioration […] – Click here to read the...

Microsoft global outage forces health systems to cancel appointments, delay procedures

Health Care

The corporate offices of Massachusetts General Brigham hospitals in Assembly Square in Somerville. n Thursday, a widespread outage to […] – Click here to read...

LBS Consumer Research

2024 - The Year of the Customer, LBS Research, LBS Webinars - 2024

Welcome to LBS Consumer Research powered by Pulse Research! Click a category below, enter a few very basic pieces of market and station information, and we will create a one-page report reflecting the opportunity in your market that will...

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 9 – Q&A

LBS Webinars - 2023, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

Our company is pushing us to sell digital. What is the best way to incorporate digital marketing into a long-term radio campaign?
Any ideas for the Textile industry? I am looking at potential big business in resort, hotel, and hospital linens, uniform rentals, and high end restaurant linen tablecloths.
What are the typical gross profit margins for: Furniture, Jewelry Stores, and Kitchen Remodelers?

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 7 – Q&A

LBS Webinars - 2023, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

I have seen great results with direct messaging prospects on Instagram. Keeping it short and sweet makes it easy for them to respond. I haven't gotten a response to an email in weeks. What is a short and compelling email subject line?
What headline can I use to approach a county health department in Florida?
I am going after Veterinary Hospitals. The decision maker is the doctor and it is hard to get ahold of them to set an appointment. Any suggestions?

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

Digital Webinars, LBS Webinars - 2021, Paul Weyland Q&A, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

How can I get a hospital to switch their budget from billboards to radio?
I have a dentist who is more expensive than some of the competitors in the area. How can she differentiate herself and her services?
How can a Lasik eye surgery center receive more calls during COVID since Lasik is considered a selective procedure?

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A

Ask LBS, COVID-19, Digital Webinars, Jewelry Sales Ideas, LBS Webinars - 2020, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

What do you suggest for jewelry stores for Mother's Day when nobody is coming into the store?
What are your thoughts on rate changes and bonus spots at this time?
With hospitals cutting their staff, what are some strategies for keeping them on air?