landscap | Local Broadcast Sales

The Thriving Podcast Landscape for Broadcasters – Part 9 – Q&A

Andy Waits, Owner of Podcast Axis, and Gary Moore, LBS President, take LIVE broadcaster questions! In this session:

When you have a new podcast with no metrics to share with a client, what is a fair CPM to charge for a 30-second ad?
What are some of the podcast ad networks that don't require 10,000 downloads per episode?
Is there a market for a podcast that features a mix of genres in a given week? Or should I pick one and stick to it?

Andy Waits, Owner of Podcast Axis, and Gary Moore, LBS President, take LIVE broadcaster questions! In this session:

Can local podcasts really stand out against a nationally-distributed podcast? If so, how?
How can you tell if it is worth it to advertise on a particular podcast?
Is it OK to simply upload on-air recordings (like a replay if you missed today's live show) or is it necessary to edit content to fit the style of podcasting?

Andy Waits, Owner of Podcast Axis, and gary Moore, LBS President, take LIVE broadcaster questions! In this session:

I work in noncommercial community radio. Certainly, public radio, community radio, and other noncommercial broadcasters can and do have traditional ad-supported podcasts. Do you have any statistics specifically for the listening percentage for radio supported by underwriting or was it included in the total of ad-supported radio? Also, does anything you’ve said about podcasts in your presentation change in the context of noncommercial radio?
How can I convince the higher-ups at my station that we need to be in the podcast business?
I compete in a major market against a national chain with four local stations. They offer hundreds of podcast options. How can a single, locally-owned station like us compete against that?