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The Year of Sales Excellence: Innovative Creative and AI Excellence – Part 7 – Q&A

The Year of Sales Excellence: Innovative Creative and AI Excellence – Part 7 – Q&A

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LBS Creative and AI Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • Can you explain what edits need to be made with AI results for it to be legally ours?
  • What AI tools exist for letters and emails?
  • Can you go over the importance of why AI needs to sell something if we use it?
  • Can you recover why we shouldn’t overthink it and just focus on the who, what, when, where, and why?
  • Have you used AI to create graphics for clients? How do you make changes to AI graphics to make them your own property?
  • When do you think that these AI tools will be able to create broadcast-ready video? Most of what I have seen is impressive, but obviously AI-generated.
  • I have a client that always sends me AI generated ads and every time I try to edit so we aren't stepping on copyrights, the client gets frustrated with me. How do I navigate this? They are under the impression that it's their ideas and they own them, even they are using an AI tool.
  • How would you deal with another station in the market that is using AI-generated celebrity voices in their ads? Is this usually driven by the station or by the advertiser? It seems unethical.
  • Is it your sense that a lot of sales reps use AI right now and I just need to keep up or is it new enough that it will still give me a solid edge above our local competition?
  • Does AI take into account local and regional (or even national) current events that impact the local market? For instance, will it know that a major auto manufacturer has left our area which leads to car sales tanking?
  • How do you handle it when an ad goes out, the client is disappointed with the results, and they say they didn't get people coming in saying that they heard it on the station?
  • In your opinion, is it a MUST to include AI as a primary part of my sales tool kit? Why or why not?
  • Does the AI software remember what I did and share it with someone else in the market?
  • We have an ad going out using a voice similar to Elvis Presley. Since he is deceased, is this OK or not in your opinion? How about if it is using his voice in a way that it’s obviously not him and we aren’t trying to pass it off as real?

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