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If You Can’t Tell It, You Can’t Sell It – Part 6 – Q&A

If You Can’t Tell It, You Can’t Sell It – Part 6 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE questions from broadcasters! In this session:

  • How did you get to $200,000 billing each month? What steps do you recommend to a seller to get up to that and maintain it?
  • I have a client who owns a gift shop that offers products and price points for all consumers. They sell high end collectables and year-round Christmas items. After a 6-month campaign on multiple stations, they do not believe that they produced new customers, but the cashier does not ask how buyers found the store. In addition, they are off the beaten path with poor visibility from the street. I'd like to get a campaign on air and digitally - starting before the holidays. I'm struggling with how to get them back when they say they aren't getting results. How would you approach this?
  • If you don't carry live sports on your station can you still sell sports advertising? Do you think we could give opportunity for Sponsorship to a time for listeners to call in and talk about a certain game, team, or how to play the sport?

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