sport | Local Broadcast Sales

ASK LBS: Positioning Statement for Auto Dealerships

Creating a positioning statement for an auto dealer is an important part of helping them understand the value of advertising with you. The following article is a great place to start when constructing your statement. It is well worth your time as...

ASK LBS: TV Campaigns

Ask LBS

There are several pieces of important information that an AE should gather about a client’s business in order to put together a successful TV campaign. First, it’s important to understand their budget expectations. How long do they want...

3 Mother’s Day Florist Promos for Radio

Ask LBS

Many florists may object to radio advertising because it isn’t visual enough for a product like flowers. Buying flowers for mom on Mothers Day is an emotional decision...