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If You Can’t Tell It, You Can’t Sell It – Part 6 – Q&A

If You Can’t Tell It, You Can’t Sell It – Part 6 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE questions from broadcasters! In this session:

  • How did you get to $200,000 billing each month? What steps do you recommend to a seller to get up to that and maintain it?
  • I have a client who owns a gift shop that offers products and price points for all consumers. They sell high end collectables and year-round Christmas items. After a 6-month campaign on multiple stations, they do not believe that they produced new customers, but the cashier does not ask how buyers found the store. In addition, they are off the beaten path with poor visibility from the street. I'd like to get a campaign on air and digitally - starting before the holidays. I'm struggling with how to get them back when they say they aren't getting results. How would you approach this?
  • If you don't carry live sports on your station can you still sell sports advertising? Do you think we could give opportunity for Sponsorship to a time for listeners to call in and talk about a certain game, team, or how to play the sport?

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If You Can’t Tell It, You Can’t Sell It – Part 5 – Q&A

If You Can’t Tell It, You Can’t Sell It – Part 5 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE questions from broadcasters! In this session:

  • Our company, along with numerous radio stations across the board, are having difficulty selling sports this year. Do you think the current economy is a factor? How would you sell sports?
  • How would you pitch a church to get on a Christian radio station?
  • How would you sell to a dog training company?
  • I am currently filling in for the main sales person for our radio station who has done it for 30 years and am new to sales, but doing my best to learn the ropes. I work for a smaller radio station nestled between small towns and am trying to sell events to surrounding businesses and sponsors. Unfortunately a lot of businesses are retiring, shutting down due to not enough business or other reasons and are saying no to business with us. Because of this, I’m not making enough sales. Any ideas to work through these situations?
  • How would you promote a hiring campaign for a windmill company?

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