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Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 16 Q&A

Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 16 Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • We used to work with a local dealer to provide a car of the week that the morning guy would pick up on Friday and keep over the weekend. He would then bring it back on Monday and do a live spot talking about the car and how much he loved it. Do you like that? And do you have any more ideas like it?
  • It’s possible that a dealer might lie about the results they get from advertising with us. Is it a good idea to track results by driving people to our station’s website and then to the client? I am thinking that might also help the AE follow up with the client about those leads that came in through our station.

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Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 15 Q&A

Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 15 Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • I’ve been working on trying to get a big Mazda dealership but have had little luck. They currently do a little radio and digital from the corporate side and I know they have gotten the inventory back and their service is second to none! Any thoughts on Mazda and how to approach this dealership?
  • We have a great creative team and a local dealer gives us only a token buy in order to use our spot on all the other bigger stations---our creative is being used to increase our competitors share! What can we do?

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Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 10 Q&A

Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 10 Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • The top independent dealer in my market sells more used cars than the top franchise dealer. Is that normal and can I use that information to make the franchised dealer spend more on my station?
  • Is the Cost Per Vehicle Retail amount just advertising expense alone or does it include other expenses like overhead costs? What exactly goes into this number?

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