used retail | Local Broadcast Sales

LBS Webinar Archive

2024 - The Year of the Customer, LBS Webinars - 2024

Through your station's LBS membership, your state broadcasters association or state sponsor is making LBS webinars available to you for FREE! This page is updated often...

Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 10 Q&A

John Tkac Q&A, LBS Webinars - 2023

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:

The top independent dealer in my market sells more used cars than the top franchise dealer. Is that normal and can I use that information to make the franchised dealer spend more on my station?
Is the Cost Per Vehicle Retail amount just advertising expense alone or does it include other expenses like overhead costs? What exactly goes into this number?

Approaching Auto Dealers During These Historical Times – Part 7 – Q&A

John Tkac Q&A, LBS Webinars - 2022

John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

Do you have any creative ideas on how to deal with those obnoxious radio disclaimers?
Does Cost Per Vehicle Retail vary by state?
Right now, dealerships like Volkswagen are offering top dollar for trade-ins. Does this affect the independent and smaller used dealerships by taking away their potential inventory?
One new car dealer of mine uses co-op as a factor in his advertising. How has co-op been affected by the pandemic?
How much of this applies to auto repair companies, can similar tactics be used?

Reopening Doors with Innovation and Creativity – Part 9 – Q&A

Ask LBS, COVID-19, Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

What is your favorite radio spot that has run in the past 60 days and why?
How can my clients get the point across that it is safe to come into their shop?
How do we position our clients to stand out in a positive way in the midst of riots, protests, COVID, and crazy weather?
Should we be focusing more on attitudinal research like the 14% decline of physical retail rather than the behavioral data that clients are used to seeing and using to determine what media to buy?