Serta’s Perfect Day Collection Targets Value-Conscious Shoppers

Article Summary

Serta Simmons Bedding has launched the Serta Perfect Day Mattress in a Box collection, designed to deliver zoned support, breathable comfort, and convenience at competitive price points. The nine-model lineup spans four comfort tiers—from a 7″ firm entry-level mattress to a 16″ plush pillow top—catering to diverse sleep preferences. Key features include PillowSoft Aire layers, Serta Foam, 3-Zoned Body Support, Cool Twist Gel Memory Foam, and antimicrobial protection. The Box-to-Bed in Seconds™ design simplifies setup, making it ideal for guest rooms, first-time buyers, and online shoppers. Made in the USA with global components, the collection reinforces Serta’s commitment to performance, value, and retail partner growth.

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Local Business Types for Broadcasters to Consider Contacting

College Dorm Supply Retailers – With entry-level models ideal for students, these retailers can benefit from broadcast campaigns promoting affordable, high-quality sleep solutions for campus living.
Real Estate Staging Companies – The quick setup and stylish comfort of the Perfect Day collection make it a smart choice for staging homes, offering a polished look without long-term investment.
Mobile Home & RV Dealers – Compact, boxed mattresses are a natural fit for space-conscious buyers. Broadcast promotions can highlight comfort and convenience for mobile lifestyles.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Unbox Your Best Sleep” – A narrative-driven ad featuring a young professional upgrading their sleep with a Perfect Day mattress, emphasizing ease, affordability, and rejuvenation.
TV Station Commercial Idea: “Perfect Day, Every Night” – A visual montage of diverse households—from college students to retirees—unboxing their mattress and enjoying restful sleep, reinforcing broad appeal and comfort tiers.
Digital Advertising Campaign Idea: “Box-to-Bed Challenge” – Invite users to film their mattress unboxing and first impressions. Feature top videos on station platforms and offer prizes, driving engagement and showcasing ease of use.