Starbucks Adjusts Reusable Cup Rewards to Favor Larger Orders

Article Summary:

Starbucks is modifying its reusable cup rewards program, shifting from a flat 25-star bonus to double stars on the entire order. The change, effective June 24, benefits customers who place larger orders, while those purchasing single drinks may earn fewer stars than before. Under the new system, a $5 drink in a reusable cup will now earn 10 stars instead of 30, whereas a $30 order will increase from 55 stars to 60. Starbucks aims to boost profitability while maintaining its sustainability initiatives, though some customers have expressed frustration over the reduced incentive for smaller purchases.

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Local Business Types for Broadcasters to Consider Contacting:

Independent Coffee Shops – These businesses can highlight their own sustainability efforts and loyalty programs, offering an alternative to Starbucks.
Eco-Friendly Retailers – With Starbucks adjusting its reusable cup incentives, sustainability-focused stores can promote their own green initiatives.
Local Grocery Stores – As coffee consumption habits shift, grocers can advertise their specialty coffee selections and reusable cup promotions.

Three Creative Campaign Ideas for Broadcasters to Consider:

Radio Station Commercial Idea: “Sip Sustainably, Earn More” – A campaign featuring local coffee shops discussing their own eco-friendly rewards programs.
TV Station Commercial Idea: “Your Coffee, Your Rewards” – A visually engaging ad showcasing how different businesses structure their loyalty programs to benefit customers.
Digital Advertising Campaign Idea: “Maximize Your Coffee Perks” – A social media-driven campaign inviting users to compare loyalty programs, with promotions from local cafes and eco-friendly retailers.