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The pros and cons of advertising on radio in 2023 [Infographic]

The pros and cons of advertising on radio in 2023 [Infographic]

Media

So now you want to know: Is advertising on radio in 2023 still a valuable way to promote your...

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Can Network Radio Overcompensate For Cable TV’s Declining Reach? New Research Says Yes.

Can Network Radio Overcompensate For Cable TV’s Declining Reach? New Research Says Yes.

Media

Tetra Images Advertisers looking to replace the reach lost due to pay TV’s steadily...

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Pay TV and Cable Providers Lost 5.8M Subscribers in 2022

Pay TV and Cable Providers Lost 5.8M Subscribers in 2022

Media

Comcast saw the biggest drop, losing just over 2 million subscribers, in 2022. Top cable and...

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T-Mobile CFO says cable’s wireless growth isn’t profitable

T-Mobile CFO says cable’s wireless growth isn’t profitable

Telecom

Just as the cable MSOs like to downplay the competitive impact of fixed wireless access (FWA) on...

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Legacy Media Needs to Be Transformed, Not Discarded

Legacy Media Needs to Be Transformed, Not Discarded

Media

Local news is a public service profession. We need both commercial and nonprofit outlets to...

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Nexstar Media Group: A Surprisingly Resilient TV Business

Nexstar Media Group: A Surprisingly Resilient TV Business

Media

Summary Nexstar has been a tremendous performer over the past decade. This might seem surprising,...

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Linear TV’s Slow Slide Gives Way to New Warning Signs

Linear TV’s Slow Slide Gives Way to New Warning Signs

Media

THR Illustration / TV, Tumbleweed, Tree: AdobeStock The past five years saw every major Hollywood...

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This is why television stations have no choice but to run political ads

This is why television stations have no choice but to run political ads

Media

Copy This Embed Code: Ad With just days until the Wisconsin primary, campaign ads are once again...

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ANA Presentation: Audio Ad Measurability Works In Radio’s Favor.

ANA Presentation: Audio Ad Measurability Works In Radio’s Favor.

Media

AM/FM radio advertising’s impact on brand lift, sales effect, search and site traffic, and...

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52% of US households do not have cable or satellite TV

Media

Television technology company Samba TV revealed its latest data regarding viewership in the United States. The “ State of […] – Click here to read the full story from worldsoccertalk.com

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