The pros and cons of advertising on radio in 2023 [Infographic]
So now you want to know: Is advertising on radio in 2023 still a valuable way to promote your...
Read More![The pros and cons of advertising on radio in 2023 [Infographic]](https://localbroadcastsales.com/wp-content/uploads/2023/03/153516_t.png)
Can Network Radio Overcompensate For Cable TV’s Declining Reach? New Research Says Yes.
Tetra Images Advertisers looking to replace the reach lost due to pay TV’s steadily...
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Pay TV and Cable Providers Lost 5.8M Subscribers in 2022
Comcast saw the biggest drop, losing just over 2 million subscribers, in 2022. Top cable and...
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T-Mobile CFO says cable’s wireless growth isn’t profitable
Just as the cable MSOs like to downplay the competitive impact of fixed wireless access (FWA) on...
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Legacy Media Needs to Be Transformed, Not Discarded
Local news is a public service profession. We need both commercial and nonprofit outlets to...
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Nexstar Media Group: A Surprisingly Resilient TV Business
Summary Nexstar has been a tremendous performer over the past decade. This might seem surprising,...
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Linear TV’s Slow Slide Gives Way to New Warning Signs
THR Illustration / TV, Tumbleweed, Tree: AdobeStock The past five years saw every major Hollywood...
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This is why television stations have no choice but to run political ads
Copy This Embed Code: Ad With just days until the Wisconsin primary, campaign ads are once again...
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ANA Presentation: Audio Ad Measurability Works In Radio’s Favor.
AM/FM radio advertising’s impact on brand lift, sales effect, search and site traffic, and...
Read More52% of US households do not have cable or satellite TV
Television technology company Samba TV revealed its latest data regarding viewership in the United States. The “ State of […] – Click here to read the full story from worldsoccertalk.com
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