Nielsen Launches its 2025 Global Media Planning Report
Report highlights three key trends in a shifting media landscape New York, NY – March 19, 2025 – Nielsen, […] – Click here to read the full story from...
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Is shoppable CTV the next big opportunity for retail media?
Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as […] – Click here to...
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10-Year Marketing Study: Radio Ads Deliver 42% Profit Growth
Podcast Revenue As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness […] – Click here to read the...
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Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024
A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape […] – Click here to read the full story from...
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People are ignoring streaming and TV ads. This company is capitalizing on that.
In-theater advertising company National CineMedia is poised to benefit from the limited options that streaming offers advertisers. NCMI +4.20% […] – Click here...
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Start Preparing Now for a Potential Ban on Pharma TV Ads
Pharma represents between 10-12% of total TV ad spending.Designer/Getty Images For the advertising industry in the United States, few […] – Click here to read...
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Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Ivy Liu Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront […] – Click here to read the full...
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76% of News Consumers Still Use AM/FM, But A Shift Is Here
Business Headphones As digital platforms continue to cut into traditional radio’s share of the media pie, a study conducted […] – Click here to read the full...
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All-In Pricing Rules for Cable and Satellite TV Are Now in Effect
Article by Doug Povich, Cable and Consumer Services (Posted 2025 March) Golden Gazette newsletter banner graphic Two older African […] – Click here to read the...
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Selling Midsized Cable Network Groups: Are There Any Buyers?
Tough challenges continue for small to mid-sized cable TV network-centric companies. AMC Networks reported that fourth-quarter revenue was down […] – Click here...
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