BIA Trims Local TV, Radio Ad Forecasts for 2024
Radio & Television Business Report – The Financial + Regulatory Voice of Electronic Media BIA Advisory Services early Wednesday […] – Click here to...
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Media companies take $15 billion hit on cable as industry turns to ‘shrinking to survive’
It was a brutal week for the value of the cable bundle, as Warner Bros. Discovery ( WBD ) […] – Click here to read the full story from...
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The State of Gen Z … and Advertising’s Future
Radio & Television Business Report – The Financial + Regulatory Voice of Electronic Media A new report from Comscore […] – Click here to read the full...
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Warner Bros. Discovery sues NBA over ‘unjustified rejection’ of matching media rights bid
Warner Bros. Discovery ( WBD ) filed a lawsuit against the NBA on Friday over what it said was […] – Click here to read the full story from...
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Radio’s Growth Future: All Digital?
Radio & Television Business Report – The Financial + Regulatory Voice of Electronic Media In October, BIA Advisory Services […] – Click here to read...
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TV Networks Scramble Sunday Schedules After Trump Assassination Attempt
Brian Steinberg Several prominent TV networks quickly reworked their Sunday schedules in the wake of an assassination attempt on […] – Click here to read the...
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The fastest-growing streaming networks have on-demand content for free — and you may not have heard of them
At a moment when many consumers’ wallets are stretched to the breaking point, TV viewers have begun flocking to […] – Click here to read the full story from...
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Spotting Winners: Sirius XM (NASDAQ:SIRI) And Cable and Satellite Stocks In Q1
As the Q1 earnings season wraps, let’s dig into this quarter’s best and worst performers in the cable and […] – Click here to read the full story...
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Effectv Brings Addressable Answer To Regional and Local Advertisers
The sales division of Comcast Advertising has expanded its “Audience Addressable” product in a bit to “help” regional and […] – Click here to read the full story...
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TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Mario Wagner Talks between TV networks and advertisers have begun to simmer in the entertainment industry’s annual “ upfront […] – Click here to read the full...
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