advertising | Local Broadcast Sales

New ‘Product Enhancements’ For DIRECTV Advertising

Radio & Television Business Report – The Financial + Regulatory Voice of Electronic Media DIRECTV Advertising , which seeks […] – Click here to read...

TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected

Media

Mario Wagner Talks between TV networks and advertisers have begun to simmer in the entertainment industry’s annual “ upfront […] – Click here to read the full...

RAB: Why Digital-Only Advertisers Should Add Radio To The Mix.

Media

Radio Matters For whatever reasons advertisers choose to buy only digital media – whether it’s not understanding the power […] – Click here to read the...