Ask LBS | Local Broadcast Sales

Q&A with a Former Car Dealer – Part 14

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

I have a dealer who will only meet with me in the showroom. Is it OK for me to talk pricing out in the open?
Should I pursue service dollars from a dealer? Their service manager is sold on direct mail.
Is there something up front that I can give to a gatekeeper to get an appointment with the dealer?

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Q&A with Paul Weyland

Ask LBS, Automotive Sales Ideas, Best Practices, Paul Weyland Q&A, Prospecting, Selling

Paul Weyland takes LIVE questions from broadcasters! In this session:

What are some questions I can ask to get appointments?
How do you overcome the objection to radio when a customer says they prefer newspaper ads because they can display their products? I get this especially with auto dealers.
How do I come up with good creative each quarter when there isn’t anything new about my customer’s business?

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Leadership Impact Q&A with Mark and Holly Levy – Part 1

Ask LBS, Leadership Webinars, Mark Levy and Holly Levy Q&A

Mark and Holly Levy. LBS Broadcast Experts, take LIVE leadership questions from broadcasters!

How do you establish a culture where peer feedback is accepted and not perceived as critical?
What characteristics should I look for in an accountability partner and should it NOT be my manager?
I find change to be very difficult, am I alone in that?
How can I, as a manager, conduct performance reviews in a positive way without seeming negative?

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Q&A on Closing Your Most Difficult Sales – Part 6

Ask LBS, Best Practices, Closing, Digital Webinars, Mike Cheney Q&A, Prospecting, Radio Webinars, Selling, Television Webinars

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

How do you determine the personality style of someone before you meet them?
What if I’m in a meeting with two or more people with differing personalities?
How can a manager get the most from different types of salespeople?
How do the different patterns of people respond to the idea of starring in their own commercial?

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Q&A with a Former Car Dealer – Part 13

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do you battle third-party listing services like AutoTrader and cars.com?
Do you know any dealers who have had success with Internet TV?
Is there data that shows how far people drive to buy a car?

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Digital Expert Q&A – Part 5

Ask LBS, Digital Sales Ideas, Digital Webinars, Mark Landon Q&A, Radio Webinars, Television Webinars

Mark Landon takes LIVE broadcaster questions! In this session:

If our station doesn’t have anyone who understands digital, do we need to hire another rep to specialize in it?
What do you tell a station that finds digital to be confusing?
Does my Echo or similar device at my home influence the digital ads I get?

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Digital Expert Q&A – Part 4

Ask LBS, Digital Sales Ideas, Digital Webinars, Mark Landon Q&A, Radio Webinars, Television Webinars

Mark Landon takes LIVE broadcaster questions! In this session:

What advice do you have for getting management to invest in digital solutions?
How does traditional broadcast fit in the digital media mix?
What programs have the best margins and potential for stations?

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Digital Expert Q&A – Part 3

Ask LBS, Digital Sales Ideas, Digital Webinars, Mark Landon Q&A, Radio Webinars, Television Webinars

Mark Landon takes LIVE broadcaster questions! In this session:

How do you price digital so it’s worth selling?
What kind of pricing variance exists in digital advertising?
How important is it for my station to provide search services?

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Digital Expert Q&A – Part 2

Ask LBS, Digital Sales Ideas, Digital Webinars, Mark Landon Q&A, Radio Webinars, Television Webinars

Mark Landon takes LIVE broadcaster questions! In this session:

What are your thoughts/experience on/with OTT?
Who are some reputable partners for my station to partner with to provide digital services?
Are there two or three questions we should be asking providers BEFORE partnering with them?

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Digital Expert Q&A – Part 1

Ask LBS, Digital Sales Ideas, Digital Webinars, Mark Landon Q&A, Radio Webinars, Television Webinars

Mark Landon takes LIVE broadcaster questions! In this session:

Can you give a couple good reasons why we should sell on both broadcast and digital?
How would you respond to someone who looks at everything that’s possible in digital advertising and thinks that it’s scary?
How can you obtain specific mobile phone ID’s for advertising purposes? Can the user turn that feature on and off?

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