Fundamentals You Must Master Now – Part 5
Tim Burt, LBS Creative Expert, discusses creative fundamentals that you need to know, master, and...
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Q&A with a Former Car Dealer – Part 23
John Tkac answers LIVE broadcaster questions! In this segment:
- How can you show ROI with radio?
- Our nearest Subaru is a 40 minute drive. Will people travel that far to buy?
- How can I find the national Cost Per Vehicle Retail?
Q&A with a Former Car Dealer – Part 22
John Tkac answers LIVE broadcaster questions! In this segment:
- Is there a difference in what a new car dealer and a used car dealer should be paying to advertise a vehicle?
- Is there a rule of thumb for what a dealer’s budget should be?
- How can I get a dealer’s GM to persuade their agency to work with me?
Q&A with a Former Car Dealer – Part 21
John Tkac answers LIVE broadcaster questions! In this segment:
- Why is it so hard to meet with dealers? I find it very hard to get appointments.
- How long should an auto schedule last?
- My Ford dealer is having trouble getting inventory, why is that a challenge?
Q&A with a Former Car Dealer – Part 20
John Tkac answers LIVE broadcaster questions! In this segment:
- What are some good sources to take fresh ideas to dealers?
- What is the typical closing ratio at a dealership? How much foot traffic do I need to bring them to get them a sale?
- How can I build up the value of advertising on my station?
Q&A with a Creative and Marketing Expert – Part 8
Tim Burt takes LIVE broadcaster questions! In this segment:
- When having a client voice their own commercial, is it a good approach to go record an interview with them and use that for sound bites?
- How can I sharpen my own creative skills and evaluate them?
- Can you give me an idea for :30 spots for a lawyer and for a dentist?
Make a Tremendous Difference with Your Car Dealers
So far, 2019 is turning out to be another great year for total auto sales. The new vehicle sales...
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Q&A with a Creative and Marketing Expert – Part 7
Tim Burt takes LIVE broadcaster questions! In this segment:
- What is the most effective length for radio ads and should we discourage clients from longer spots?
- What is the proper weekly frequency for a campaign?
- Should a client’s traditional spots match their digital campaign as well?
Q&A with a Former Car Dealer – Part 19
John Tkac answers LIVE broadcaster questions! In this segment:
- How do I get a dealer to focus on quality spots throughout the day and stop thinking about which station gives him the most free spots?
- How often should a dealer be changing radio copy?
- How does dealer cash work?
Q&A with a Creative and Marketing Expert – Part 6
Tim Burt takes LIVE broadcaster questions! In this segment:
- I have a furniture store behind a strip mall, how can I do a remote to bring customers in?
- How do you create an ad that makes a client stand out when they don’t even know why they are different or better?
- Any thoughts on how to write an effective recruitment ad for a client?