Fundamentals You Must Master Now – Part 5
Tim Burt, LBS Creative Expert, discusses creative fundamentals that you need to know, master, and put into practice!
Read More
Q&A with a Former Car Dealer – Part 23
John Tkac answers LIVE broadcaster questions! In this segment:
- How can you show ROI with radio?
- Our nearest Subaru is a 40 minute drive. Will people travel that far to buy?
- How can I find the national Cost Per Vehicle Retail?
Q&A with a Former Car Dealer – Part 22
John Tkac answers LIVE broadcaster questions! In this segment:
- Is there a difference in what a new car dealer and a used car dealer should be paying to advertise a vehicle?
- Is there a rule of thumb for what a dealer’s budget should be?
- How can I get a dealer’s GM to persuade their agency to work with me?
Q&A with a Former Car Dealer – Part 21
John Tkac answers LIVE broadcaster questions! In this segment:
- Why is it so hard to meet with dealers? I find it very hard to get appointments.
- How long should an auto schedule last?
- My Ford dealer is having trouble getting inventory, why is that a challenge?
Q&A with a Former Car Dealer – Part 20
John Tkac answers LIVE broadcaster questions! In this segment:
- What are some good sources to take fresh ideas to dealers?
- What is the typical closing ratio at a dealership? How much foot traffic do I need to bring them to get them a sale?
- How can I build up the value of advertising on my station?
Q&A with a Creative and Marketing Expert – Part 8
Tim Burt takes LIVE broadcaster questions! In this segment:
- When having a client voice their own commercial, is it a good approach to go record an interview with them and use that for sound bites?
- How can I sharpen my own creative skills and evaluate them?
- Can you give me an idea for :30 spots for a lawyer and for a dentist?
Make a Tremendous Difference with Your Car Dealers
So far, 2019 is turning out to be another great year for total auto sales. The new vehicle sales volume has declined slightly while used car and truck sales are booming....
Read More
Q&A with a Creative and Marketing Expert – Part 7
Tim Burt takes LIVE broadcaster questions! In this segment:
- What is the most effective length for radio ads and should we discourage clients from longer spots?
- What is the proper weekly frequency for a campaign?
- Should a client’s traditional spots match their digital campaign as well?
Q&A with a Former Car Dealer – Part 19
John Tkac answers LIVE broadcaster questions! In this segment:
- How do I get a dealer to focus on quality spots throughout the day and stop thinking about which station gives him the most free spots?
- How often should a dealer be changing radio copy?
- How does dealer cash work?
Q&A with a Creative and Marketing Expert – Part 6
Tim Burt takes LIVE broadcaster questions! In this segment:
- I have a furniture store behind a strip mall, how can I do a remote to bring customers in?
- How do you create an ad that makes a client stand out when they don’t even know why they are different or better?
- Any thoughts on how to write an effective recruitment ad for a client?